Bakersfield has largely not participated in California’s tech boom. Most software engineers that are from this city move to regions where tech jobs are more abundant. As far as I can tell, there isn’t even a single full-stack software development consultancy in the city.
I built BakersfieldTechnology.com to discover if there was demand for custom software development in the Bakersfield region.
Because Bakersfield might not have demand for custom software development, investing time in building a website offering development services in the city could be a wasted effort. I gave myself three days to build & deploy a single-page website that focused on generating leads, and I would use these leads as the indicator of demand. I could continue to iterate on the site once it was live.
Moving Fast with Next & Tailwind
My main consideration for choosing my stack was picking tools that would allow me to develop quickly. Using Next.js with Tailwind CSS empowered me to do just that. Combining React’s component model with Tailwind’s styles-in-markup approach enabled me to develop much quicker than I would be able to if I had used a static HTML file with custom CSS.
SEO for lead generation was the crux of the whole website, so I wanted to do my due diligence. I built the site using semantic markup, filled out the page meta, added open graph tags, and submitted the site to Google Search console. The services section was comprised of keywords that I suspected people might search for, such as “web development” and “mobile development.”
The site is not currently ranking on the first page of search results for any relevant queries, so the site is yet to generate any leads. It’s possible that increasing the number of backlinks or adding pages to the site could help increase the rankings.
I’m going to see if the site rank increases over the next few months before I put in that effort. If the site appears on page one and I still generate no leads, I’ll have been able to invalidate the idea without the time and expense of setting up a full business.